What do you call something that canât be faked?
It canât be bought, it canât be stolen, and it canât be copied.
Itâs been one of the driving forces behind the worldwide reputation that Ultimate Performance personal trainers enjoy today.
Itâs even more important than education, a fancy gym, and let’s not even mention expensive nutritional supplements.
It can be taught.
Itâs something that the right culture encourages, grows and fosters.
It needs to be brought out of trainers in many different ways, which is why itâs so hard to consistently replicate. I suspect a heck of a lot of personal trainers would like to know how we do it.
It doesnât even have to come from a so-called âgood placeâ.
The desire for money, getting your face in the limelight, or plain old-fashioned naked ambition can all swing it and make this work.
In fact, thereâs an argument that if youâre too empathetic, youâll leave objectivity behind and fail.
What I am referring to is how invested you are in your client.
HAVE YOU GOT WHAT IT TAKESÂ TO BUILD A CAREER AS A WORLD-LEADING PERSONAL TRAINER?
If you care more about the outcome of your work more than your paying client, then you know youâre on the right track.
This is THE secret of what makes a great personal trainer.
Itâs certainly not unique to personal training as this quality undoubtedly makes for great service and professionalism across an enormous array of jobs.
At UP, we do everything that we can to ensure that our trainers have significant and tangible reasons to care about their client outcomes.
We canât leave it to chance, otherwise weâre just trusting in the blind luck that our team do exactly what we want them to.
Instead, weâve found a formula. One that takes an incredible amount of behind-the-scenes work to keep alive, that means our work, from the hour on the gym floor through to the final ‘before and after’ photograph, has meaning and that our team has every reason possible to leave no stone unturned to help their clients achieve their goals.
Todayâs message wasnât intended to morph into a sales pitch for UP; itâs a cry to the personal training industry to step up their game, ditch the Instagram selfies, and care more about their clientsâ workouts than they do their own.
We are in one of the most influential professions in the world for positively impacting our clientsâ lives; I wish more of us would use that wisely.