Whether it’s your first, second or, hell, even your tenth child, there is no doubt that becoming a father makes it hard to chase your health and fitness goals like you did previously. But what if we said that you don’t have to choose between your health and your new bundle of joy? At Ultimate…

In my now vast experience of working with thousands upon thousands of people as CEO of Ultimate Performance, I see the patterns and themes and trends in a way that no-one else in the world probably sees them. There’s one single unifying feature behind successful weight-loss stories. They have a wake-up moment: “Aha, I can’t go…

How do you make the general population more accountable for their health and their weight management? It’s ‘carrot and stick’. It’s behavioural management, and behavioural management is ‘carrot and stick’, simple as that. You’re trying to guide human behaviour. When you’re trying to guide human behaviour, it is always about the ‘carrot and stick’ approach. The stick…

There’s nothing inherently wrong with a weight loss ‘quick fix’, because it can help you gain momentum. If you are morbidly obese, you’ve got a crisis on your hands. So going hard and fast and aggressively in that crisis can be a good thing, because you lose the weight and you get some positive reinforcement when you…

We are in the midst of a pandemic right now – and we are not referring to COVID-19. Obesity rates have nearly tripled since 1975. As of 2016, more than 2.1 billion people worldwide are overweight or obese. We live in a blame culture, where everyone is quick to point fingers at all others before…